Good day (or evening),
I’m Sandra and I created this website titled webtechcafe.com
I’m a digital marketing professional based in California, USA. My specialty is elevating the online presence of brands through the combination of data analytics, SEO & content creation, and Paid Search Ads.
My secondary specialties include CRM and database management, email marketing, and social media marketing.
View my Linkedin profile here.
View my personal fashion blog here: Merlunalobo.
Read more about my background below
Professional Experience:
From 2018 to the present, I have been working as a full time digital marketing manager in the non-profit, small businessess, and corporate world.
Mid 2023 to present – Digital Marketing Manager for Cosmetic Physician Partners
-Collaborate with the marketing team
-Manage CRM integration, automation, analytics, and optimization
-Coordinate campaigns and tactics
-Develop and report analytics dashboard and integrations
-Support variety of marketing tasks in Monday.com (social, design, SEO, content)
-Discuss strategy and campaign metrics with clinics and stakeholders
-Research and test different marketing tools and apps to improve process efficiency and campaign optimization
-Monitor, analyze, and report on campaign metrics to VP
Mid 2023 to present – Freelance SEO specialist for Riverside Cosmetic Dentist
-Manage and implement website migration and new theme installation
-Plan and roll out SEO content strategy including on-page content structure, off-page backlinks, and technical SEO
-Build and run Google Search Ads and Google Local Services ads
2018 – mid 2023: Digital Marketing Manager for Discovery Cube
-Partner with internal teams and external agencies to create analytic solutions that drive audience targeting, cross-channel attribution and media spend allocation
-Monitor and report on marketing campaign performance
-Influence the strategic direction of integrated marketing campaigns by leveraging historical data and insights to craft effective and efficient multi-channel strategies that deliver against revenue and profit targets.
-Develop and launch effective Google PPC Search Ads
-Define actionable KPI and tracked weekly metrics
-Manage a website with content and events calendar for two separate physical locations
-Support social media content creation, planning, and scheduling as needed
-Identify new platforms to reach new audiences such as Bing, Yahoo, and Spotify
-Write, edit, and publish monthly member newsletters and collaborate with creative team to produce designs
2016 – 2018: Analyst for Vintage Design
-Develop and maintain regular reports and dashboards to provide insights into payroll
-Work closely with HR and Operations to reduce discrepancies and increase efficiency
-Process and manually calculate payroll for 500+ employees
2012 – 2015 Relational Database Management System Manager for UCLA LOSH (Part-time)
-Collaborate with Research Director to derive meaningful insights from the data
-Lead and manage all aspects of the client databases leading with the demographic database, including data architecture, data modeling, and data quality
-Ensure database is optimized for performance and scalability
-Implement and oversee processes for data cleansing, list hygiene, data enrichment, and data deduplication to maintain high data quality and accuracy
Other Relevant Experience
Below is the timeline of my experience, including internships, hobbies, and classes, that helped shape my digital marketing career.
In 2008, my curiosity for the internet unraveled after I created my Myspace social media account and when I first learned about Limewire and music file downloading.
Through Myspace, I learned how to customize my profile display with html and css and enjoyed updating the appearance of my profile to echo the season of the year. With Limewire, I found my favorite music files and discovered the impact that media files have on a computer’s system performance.
In fall of 2012, I started my undergraduate studies at the University of California, Los Angeles.
In 2013, I found myself designing graphics for social media and print flyers in Adobe as the recruitment chair for my sorority organization.
In 2014, I was a Website Technician intern for the Dance Resource Center where I built branded email campaigns on MailChimp based on audience data derived from the Nation Builder CRM.
In 2015, I had a three year anniversary as Relational Database Management System Manager for UCLA’s Labor Occupational Safety and Health Program. I collaborated with the Director of Research and a consortium of universities using data-drive reports from the Microsoft Access Database engine where I gained an understanding on how to manipulate an Entity-Relationship Model Database.
In 2016, I completed a year as Executive Assistant/CRM Manager/Email Manager for Sierra Leone Rising (formerly The Kposowa Foundation), a small but powerful non-profit organization. This was a hands-on experience with Contact Contact, Google Sites, and the Gateway CRM.
In 2017, I enrolled in an intro to C++ computer programming language at Fullerton College.
In 2018, I took a Visual Studio Code workshop, hosted by Latina Geeks, where I learned how to install the IDE tool and setup extensions to build a static webpage based on html, css, and php.
In 2020, I applied and was accepted into the Small Business Incubator Program led by the Social Justice Sewing Academy. I completed a series of entrepreneurial development courses including branding and finance over 6 months. I launched my small e-commerce shop via Shopify and collaborated with multiple other entrepreneurs.
Web Tech Cafe 