Nature of Search Engines

If you’re creating on-page SEO content but ignoring the nature of search engine information processing, are you truly creating SEO content? 😇

I’m taking an SEO course. 17/97 lectures done so far.🙂‍↕️

There are 2 components of search engines that you might be interested in:

1. Information retrieval process 🪩
2. Cost of information retrieval 🎀

🪩Information retrieval process🪩

Search engines need to
-Discover
-Crawl
and
-Index a website page
BEFORE it can be considered for ranking
and
BEFORE it circulates to your target audience

🪩Note: Just because you publish a landing page, that doesn’t guarantee Google will immediately & automatically rank and show your page to your target audience. The page has to meet criteria to qualify for ranking.


🎀The cost of information retrieval🎀

Search engines are technology part of a larger company so there are invisible resources and costs such as:

🎀Engineers
🎀Servers
🎀Maintenance of algorithm

🎀Note: This and more is what shapes the existence and cost of search engines.

Always keep in mind that there are billions of websites with several pages within each that search engines have to:

🌹Recognize
🌹Sort
🌹Compare
🌹Choose
and
🌹Finally circulate

In my private case study:
I have published on-page SEO content that acknowledges the above, among other rules.
Results so far: New pages have been indexed by Google within 1 week of publishing.
This is a micro-win and progress.

I’m Sandra, a marketing professional with a curiosity for SEO and this is day 7 of my personal branding journey.

P.S. here’s an unrelated photo of me visiting one of my fave places in the world.